This Super Nintendo World Trailer Shows Nintendo's Missed Opportunity With Theme Parks
A trailer showing off a CGI rendered concept of the upcoming Super Nintendo World themed land at Universal Studios Japan has been released.
While the land a still a few years away from opening (construction has just begun) Nintendo and Universal have started drumming up hype for their new land that will be open in time for the 2020 Summer Olympics in Tokyo.
Of course the design of the land is still subject to change, but the trailer should provide a decent concept of what's to come.
Interestingly, however, is that the land seems to be mostly themed to the Super Mario universe, while lacking other Nintendo properties like Zelda, Metroid, Fire Emblem, etc. While a Super Mario themed world could certainly include properties like Donkey Kong, Yoshi, and Toad, it would be somewhat unfortunate for "Super Nintendo World" to really just be "Super Mario World."
Of course Mario is Nintendo's bread and butter. It would be foolish for the company to not capitalize on their main star. However, it would also be foolish to neglect the rest of their iconic repertoire of IP. There's no doubt that the center of a Nintendo themed land should showcase Peach's castle (akin to a Disney Park castle) and everyone's favorite Italian plumber should have a great presence, but people also really love Zelda, Splatoon, Pikmin, Animal Crossing, and so many more Nintendo franchises.
Perhaps the reason to lean solely on the Super Mario property could be as simple as nothing in Nintendo's wheelhouse is as culturally synonymous as Mario, an indisputable fact when you look at the numbers. Despite Nintendo's passionate community and their love for all things Nintendo, nothing sells quite like a Mario game.
Moms and grandpas might recognize a triforce logo or Kirby, but they can callout Mario on a dime, much in the way everyone knows Mickey Mouse. In fact, there was even a point in the 90s when Mario was proven to be a more recognizable character than Mickey Mouse among kids.
A Mario heavy themed land seems logical in many ways, and who could deny their excitement for the Mario Kart attraction that is coming with it, but it just seems like a missed opportunity to leave out the rest of Nintendo's franchises. Super Nintendo World should be a place where Nintendo promotes all of their properties, rather than just celebrating Mario.
The land won't be open for another few years, and this is just the Japanese iteration. Who knows how the California and Florida versions of Super Nintendo World will differ when they are built in twenty-whenever. This is also all just concept renderings. Things can change, and specific details haven't really been laid out as of yet.
In the end, getting a Nintendo land in a theme park is exciting, and I can't wait to see how it turns out. I just wish Nintendo remembered to include some of their other dozens and dozens of lovable properties.